TikTok首先是一个社交媒体平台，是抖音走出国门全球化战略的产物，它以创意视频为媒介，用户可以上传添加了BGM（背景音乐）、滤镜等等效果的视频。该app的受众群体大部分都是年轻人群，但app上也有很多中老年用户。TikTok涵盖了许多包括：烹饪教程、产品评论、生活小技巧、舞蹈挑战、搞笑喜剧等等不同主题。但有“跟风购买”是所有形式共通的。例如，当用户在任何地点拍摄视频，同时展示他们购买的产品，这不仅能吸引观看者前往搜索产品甚至购买。

TikTok is first a social media platform, and is the product of tiktok's global strategy. It uses creative video as the medium, and users can upload videos with BGM (background music), filters and so on. The audience of the app is mostly young people, but there are also many middle-aged and elderly users on the app. Tiktok covers a wide range of topics, including cooking tutorials, product reviews, life tips, dance challenges, funny comedies and so on. But there is "follow suit purchase" in all forms. For example, when users shoot videos in any place and display the products they buy, it can not only attract viewers to search for products, but also to buy them.

以下是关于tiktok运营方面的一些建议，至于如何部署运营环境，前面已经提到过很多次了，在线方式很多，但彻底解决的办法是海外真机布控，真手机在海外然后远程操作。它是最安全、最有效、一劳永逸的方法。在此，我们将讨论如何确定tiktok是否适合自己企业的推广。