TikTok的用户群增长速度超过了所有其他社交平台。将用户转化为美元的能力并不容易快速掌握。TikTok是社交媒体领域的新手，仅次于Zoom，而后者是Covid-19的最大财富。活跃用户的病毒前估计约为8亿，其排名远远超过Snapchat和Twitter，仅次于Instagram的10亿“语法”。在隔离期间，Apptopia估计TikTok在Google Play和Apple App商店中连续数周排名第一，并在3月20日至4月28日之间下载了1亿次。

Tiktok's user base is growing faster than all other social platforms. The ability to convert users into dollars is not easy to grasp quickly. Tiktok is a newcomer to social media, second only to zoom, which is covid-19's biggest asset. The number of active users is estimated to be about 800 million, far ahead of snapchat and twitter, and second only to instagram's 1 billion "syntax". During the quarantine period, apptopia estimated that tiktok ranked first in Google play and Apple App Stores for several consecutive weeks, and downloaded 100 million times between March 20 and April 28.

虽然TikTok上没有Costco的官方品牌资料，但#Costco主题标签本身的观看次数为2.38亿，这表明人们喜欢在折扣店中拍摄TikTok内容。毫无疑问，Costco的营销团队目前正在全力以赴，但是，正如我们所知，Costco当前为印刷，电视和社交媒体内容设置的广告制作功能之间存在差距，这离规划计划还有很长的路要走并制作在iPhone上拍摄的引人入胜的品牌舞蹈套路，以满足TikTok用户期望的音调和风格。