在新冠疫情期间，这家DTC护肤品牌的销量一直很高，这归功于其在社交媒体平台营销上的持续投资。得益于疫情期间社交媒体流量的上升，Peace Out与创意公司Heartbeat以及各种网红合作来扩大自己的知名度和受众群体。在6月9日之前，该护肤品牌在TikTok上仅有大约1350名关注者，而截至6月12日，这一数字已增长到超过15000名。

During the period of COVID-19, the sales of the DTC skincare brand has been very high, thanks to its continuous investment in social media platform marketing. Thanks to the increase of social media traffic during the epidemic period, peace out cooperated with creative company heartbeat and various online celebrities to expand its popularity and audience. Before June 9, the skincare brand had only about 1350 followers on tiktok. As of June 12, the number had grown to more than 15000.

该品牌粉丝在短时间内的大量增长缘于Peace Out与社交媒体网红达成的合作。该品牌将其旗下的毛孔清洁产品分发给不同的网红进行测试。其中，Kaelyn White于6月8日拍摄了她试用该产品的短视频，一天之后，拥有大量粉丝的SkincarebyHyram也向其350万粉丝分享了他对White在一种名为duet的视频形式中试用该产品的见解。截至上周四，该视频已被观看了超过1100万次，并获得了总计260万个赞。