字节跳动COO兼TikTok CEO凯文·梅耶尔（Kevin Mayer）于本周视频会见欧盟高级官员，目的是讨论解决社交平台上的虚假信息问题。
据路透社报道，6月10日，欧盟专员蒂埃里·布雷顿（Thierry Breton）发推文说他与梅耶尔进行了“良好的交谈”。他补充道，“作为娱乐了数亿人的内容平台，TikTok在打击虚假信息上扮演着重要角色，尤其是在抗击疫情上。”
On June 10, EU Commissioner Thierry Breton tweeted that he had a "good conversation" with Meyer, Reuters reported. "As a content platform that has entertained hundreds of millions of people, tiktok plays an important role in combating false information, especially in fighting the epidemic," he added
IT之家了解到，布雷顿敦促互联网主要平台签署欧盟的《反虚假信息行为准则》(以下简称《行为准则》)，以解决虚假新闻的传播，提高透明度。2018年发布的《行为准则》主要内容是要求互联网公司采取措施处理网上虚假信息。Facebook、谷歌、微软、Twitter已经自愿签署了规范。
据CNBC报道，在凯文·梅耶尔的推动下，TikTok日前也已签署了《行为准则》。
“TikTok是一个鼓励积极向上和创造性表达的平台，维护社区安全是我们优先考虑的问题。”字节跳动欧洲政府关系与公共政策总监提奥·伯特伦（Theo Bertram）说：“我们致力于打击虚假信息，为此在技术和审核团队方面加大了投入的力度，并推出了一些应用内功能，比如新冠疫情虚假信息报告功能。我们也在提升那些有权威信源的可靠信息的权重，并制定了一系列策略（比如禁止政治类广告）防止虚假信息的扩散。”
"Tiktok is a platform that encourages positive and creative expression, and maintaining community safety is our priority." Theo Bertram, director of European government relations and public relations, said: "we are committed to cracking down on false information. We have increased our input in technology and auditing teams, and have introduced some application functions, such as the false information reporting function of the new crown epidemic situation." (Theo Bertram) We are also increasing the weight of reliable information with authoritative sources, and have formulated a series of strategies (such as banning political advertising) to prevent the spread of false information. "
伯特伦强调，行业合作与透明度的提升，对于打击网络虚假信息的传播至关重要。