评估推文表现可以通过对比贴文的展示次数和阅读次数，此外在社交媒体上保持活跃的全部意义在于它可以帮助您与目标用户建立联系。因此参与度也能说明粉丝是否愿意和您沟通以及粉丝对您的内容是否感兴趣，点赞、评论、分享和转发次数都能说明问题。点赞表示您的粉丝赞同您的观点，但评论转发则表明您的粉丝非常重视您的意见。如果您希望将您的粉丝从普通关注者转变为品牌拥护者，那么您在正确的时间向正确的人表达正确的见解！将这些见解应用到您的未来贴文中，将更容易与粉丝建立深远的长期关系。

Tweet performance can be evaluated by comparing the number of times posts are displayed and read, and the whole point of being active on social media is that it helps you connect with your target users. Therefore, participation can also indicate whether fans are willing to communicate with you and whether they are interested in your content. The number of likes, comments, sharing and forwarding can all indicate the problem. Like means that your fans agree with you, but comment forwarding means that your fans attach great importance to your opinions. If you want to change your fans from ordinary followers to brand advocates, then you express the right opinions to the right people at the right time! Applying these insights to your future posts will make it easier to build a far-reaching long-term relationship with your fans.

数据后台的受众群体类型对广告投放和内容策略都很有用。当您了解了自己的粉丝受众群体是什么样的人有哪些特点，您才能更有针对性的制作出他们喜欢的内容和广告。这些信息包括：您的受众群体的主要性别是什么？您的粉丝来自哪里？他们过着什么样的生活方式？他们的兴趣/爱好是什么？请随时留意这些信息，因为它们会随着您的业务发展而变化。